British Bakery — Café Interior Design Concept
Interior Rebranding Concept for a Café-Bakery Chain
Sydney
Area: 150 sq. m
Project Concept
The main idea behind the project was to transform a café in a shopping mall atrium into a charming European street with the atmosphere of a historic town, while incorporating marketing strategies designed to increase the café's commercial appeal.
The bakery displays are designed as small architectural façades with windows, awnings, French-style balconies and decorative planters filled with rye. Together with the cobblestone paving, these elements create the feeling of enjoying coffee at an outdoor terrace beside the façade of a traditional European bakery.
Spatial Planning
The layout combines openness with privacy. Four entrances provide barrier-free access and allow visitors to move freely through the café, while partitions and awnings create intimate seating areas sheltered from the busy pedestrian traffic of the shopping mall.
Commercial Strategy
Particular attention was paid to the commercial performance of the space. The café is positioned between two escalators, while an iconic London taxi serves as a visual landmark for visitors entering the shopping centre from the street.
Pastry displays are positioned at eye level to attract passing shoppers and encourage spontaneous purchases. The overall composition was also designed to be visually appealing from the upper levels of the atrium.
Children's Area and Interactive Features
At the heart of the café is an interactive children's playground. Children make their way through a forest of soft vertical elements into a "sea" of blue balls, where a red wooden boat with soft red leather upholstery awaits them.
A separate area encourages children to draw with chalk. Even practical functions are integrated into the concept: a traditional British royal guard booth discreetly conceals the collection point for used dishes.
Materials and Brand Identity
Natural oak, red velvet, metal details, decorative rye and warm lighting create a distinctive interior character while reinforcing the brand identity of the British Bakery chain.
Design Outcome
The result is a café concept in which architecture, customer circulation and product presentation work together. The space is designed not only to attract passing shoppers but also to create an inviting atmosphere where people want to stop, enjoy a coffee and spend time.